PEACOCKS

Poundland’s retailing concept is extremely simple: a range of more than 3,000 items – representing AMAZING VALUE for money.

Our pilot store opened in the Octagon Centre, Burton-upon-Trent, in December of 1990, followed by new stores in High Street, Meadowhall and other quality trading locations.  Shoppers loved the concept and so did fellow retailers and landlords.  The stores proved to be a huge success. Meadowhall’s success was repeated by further stores opening by the end of the year.